Etude House always comes out with super cute and adorable products – these eye shadows are not an exception. The Eye Shadow line is called “Look at My Eyes” and has several variants in this line (Look at My Eyes Cafe etc). When I was in HK, I bought these shades because I didn’t want it to look like I had makeup on, but at the same time I wanted it to make my eyes look more awake, alive basically, and slightly bigger (with that aegyo sal thing – which btw, I can never seem to do). Anyways, I only picked out a few because well, although I didn’t have any of my palettes when I was there, I didn’t want to add to my collection of things o_o||. So I picked really neutral colours, nothing fancy – but really practical and good for everyday use :).
Disclaimer: I do not consider myself as a beauty guru/expert, and all sorts that fall under that category. This product was purchased with my own money and I am not being paid to write this. My review, photos, impressions and thoughts are all my own, unless stated otherwise. While this product may or may not have worked for my skin, it may or may not work for yours – remember, your mileage may vary (YMMV)!
Links: Affiliate links will be marked with an **. But to save y’all some time – I currently do not have any affiliate accounts anywhere yet.
Because I have eye shadows from 2 different lines, I’m going to rate this on a not-as-fancy table that I usually do.
Look at My Eyes (Shimmer/Metallic) Shadows: 3.2/5
Look at My Eyes Cafe (Matte) Shadows (Average): 4.4/5
4.90USD on Etude House – Reasonable considering that you get 2g of product! And if you compare it to how much 1 UD shadow costs.. this is very affordable :) Although I do feel like it could be a tad cheaper.
- Somewhat long-lasting
- Easy to blend
- There are a lot of shades and types of shadows to choose from (shimmer, matte)
- Mattes have good pigment
- Don’t HAVE to use primer if you want a faded/more subtle colour on the eyes
- Small and convenient packaging
- Some shades are not as pigmented as the others (light vs. darker shades)
Will I buy this again
No, because I don’t think I’ll ever be able to end up finish the entire pot? And I want to test out shadows from other brands as well! But if I had to choose, I’d probably only go for their matte shades. Not really down to send $5 on not very pigmented shimmers/metallics.
When I first got them, I really liked how they came in their own little plastic packaging where the lid can act as a mini “stand” for the eye shadow so you can have them there slanted while you apply it.
It’s small and compact, making it easy to take on a short trip or any trip really. The expiry date and all the basic information (shade#, name of the line etc.) about the product can be found on the metallic sticker on the bottom.
The two shades that I got from the Look at My Eyes Cafe line are PK001 and BR404. I bought these with the mindset of creating a fake aegyo sal under my eyes. It didn’t really work out, but it’s okay because now I used them as a daily thing to contour my eyes (to make them look less flat).
The shade I got from the Look at My Eyes line is BK803, and it’s a metallic, shimmery black (which also was purchased to help create that aegyo sal look). I also noticed that for this particular shade, the product itself kind of shrunk, and isn’t adhering to the actual container. I’m wondering if it’s because I picked out a bad one and got unlucky that time I purchased it or something. Maybe it’s a one-off kind of thing?
TALC, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), SILICA, BORON NITRIDE, NEOPENTYL GLYCOL DIETHYLHEXANOATE, NYLON-12, PHENYL TRIMETHICONE, YELLOW 5 LAKE (CI 19140), DIMETHICONE, DIISOSTEARYL MALATE, DIPENTAERYTHRITYL HEXAHYDROXYSTEARATE/HEXASTEARATE/HEXAROSINATE, OCTYLDODECYL STEAROYL STEARATE, ISOSTEARYL NEOPENTANOATE, PROPANEDIOL, MAGNESIUM STEARATE, POLYBUTENE, ETHYLHEXYL METHOXYCINNAMATE, HYDROGENATED LECITHIN, RED 7 (CI 15850:1), METHICONE
Obtained from Etude House
CosDNA – For those who are curious. I don’t see anything too too bad with the ingredients of this product. I would be careful if you’re allergic to any of the ingredients. There are certain ingredients that were flagged up for safety on CosDNA. But then again, it is a makeup product so.. just be aware of the shelf life of the product! I know sometimes it’s hard to through out products that we never finish : (I do it too).
TALC, MAGNESIUM MYRISTATE, DIMETHICONE, MICA (CI 77019), DIMETHICONE, TALC, DIMETHICONE, MICA (CI 77019), HYDROGENATED LECITHIN, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), DIMETHICONE, METHICONE, IRON OXIDES (CI 77499), IRON OXIDES (CI 77491), NYLON-12, SILICA, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77492), NEOPENTYL GLYCOL DIETHYLHEXANOATE, BORON NITRIDE, PHENYL TRIMETHICONE, MANGANESE VIOLET (CI 77742), DIISOSTEARYL MALATE, OCTYLDODECYL STEAROYL STEARATE, ISOSTEARYL NEOPENTANOATE, DIPENTAERYTHRITYL HEXAHYDROXYSTEARATE/HEXASTEARATE/HEXAROSINATE, PROPANEDIOL, MAGNESIUM STEARATE, METHYL METHACRYLATE CROSSPOLYMER, MAGNESIUM MYRISTATE, POLYBUTENE, SODIUM DEHYDROACETATE
Obtained from Etude House
CosDNA – There seems to be more ingredients in this shade, probably to make the colour look the way it does plus a couple of other odd chemical things. Sometimes I wish I took chemistry in uni so I understand what these chemical compounds are. When I have more time I will be self-teaching myself these things! Sorry I can’t provide a more detailed analysis on these ingredients >_<! I also found it interesting that few of the ingredients were repeated more than once? Maybe it was a typo? WHAT COULD THIS POSSIBLY MEAN. It makes the order of the ingredients all wonky and confusing.
Talc, Mica (Ci 77019), Silica, Polymethyl Methacrylate, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Boron Nitride, Kaolin, Ultramarines (Ci 77007), Diisostearyl Malate, Nylon-12, Iron Oxides (Ci 77491), Magnesium Myristate, Zinc Stearate, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexarosinate, Octyldodecyl Stearoyl Stearate, Hydrogenated Polyisobutene, Cetyl Ethylhexanoate, Butyrospermum Parkii (Shea) Butter, Caprylic/Capric Triglyceride, Phenyl Trimethicone, Hydrogenated Poly(C6-14 Olefin), Hydrogenated Castor Oil Hydroxystearate, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Glyceryl Caprylate, Triethoxycaprylylsilane, Ethylhexylglycerin, Red 7 Lake (Ci 15850), Red 6 Lake (Ci 15850)
Obtained from Etude House
CosDNA – The ingredients in this shade differs from the other two mainly because it’s a shimmer/metallic colour.
Application/ Finish/ Effectiveness
I’m clumping them all together, because it’s easier to tackle each colour and talk about each point that way :)!
FIRST, the swatches:
I layered my application on top of each other – starting from the lightest to the darkest. Even without layering, the swatches on my arm already told me that BK803 is not as pigmented as PK001 and BR404. The primer helps it out a bit, but the results for BK803 are, while better, a bit sad. The PK001 colour which is supposed to be a light pink is also a bit hard to see so I put a white box around it hopefully you can see the slight pinkness on my arm.
I found it interesting that on my lids, the PK001 looks more white rather than pink – which is nice because it can act as a highlight to make the middle area of the eye POP. hehe. The texture of this shade is also quite powdery/pigmented and easy to apply.
Sometimes I get lazy and I don’t use primer, but it very evident that with a primer the colour stands out more, is more even and smoother. But I did find that with this shade, even without primer you can use it as a contour to make the eyes look like they have more depth in a more natural way. The texture for this shade is the same as PK001, and is easy to apply and blend!
This one was by far the hardest one to apply, I had to put on a few layers to get the colour to show and then blend it out with a brush to make it look less.. uneven. The texture for this particular shade I noticed was a little sticky.. weird, right? I thought the shine was from the glitter, but the texture of the shade when I use my finger to swatch feels just a tad bit sticky. I’m not sure if that contributes to why it’s so much harder to apply compared to the matte shades. The colour is nice overall and can be used as a “fake” eyeliner! Sometimes I get lazy, and don’t feel like tight-lining them eyes.. so a dark/black shadow really does the trick! Without a primer, this colour looks washed out and the application looks uneven as well. It’s such a pretty colour but it makes me sad that it’s not as pigmented as their matte shades.
TL;DR if you’re looking for an affordable single eye shadow colour, these are worth considering. However, only go for their matte shades (Look at My Eyes Cafe) – more pigment, easier to blend compared to their original line which only says “Look at My Eyes.” Longevity of these shadows for both lines are amazing, they last for a really long time, and can last even longer with primer. I haven’t tried all their shades, and I don’t intend to because I mainly only use eye shadows for the sake of contouring my eyes on a lazy day & I have way too many palettes that need my attention – some have a bunch of lovely non-neutral colours (a review for those will come sooon ;]).